In 2016, it will be 125 years since the initial meeting to form the New Zealand Rugby Union occurred (in 1891) and 20 years since rugby first went professional in New Zealand (in 1996).

The inevitable monetisation of amateur values which has followed professionalism, ongoing changes to the social structure of local New Zealand communities and the greater proliferation of sporting choices at young ages, are just three of the factors which are challenges to the long-term stability and sustainability of the amateur game in New Zealand.

A strong amateur game is essential to support the semi-professional and elite arms of rugby. However, the factors which lead to a strong amateur game are not the same factors that are relevant to the success of the semi-professional and elite arms of the sport.

Three critical pillars which support the amateur game are: incentives (opportunities for personal development which are created by being part of the game); recognition (personal, non-financial benefits received by being involved in the game); and engagement (how to stay connected to the game in a way that aligns to a person’s goals and social interests).

The purpose of the proposed New Zealand Amateur Rugby Union Association is to add strength to these pillars (in full support of New Zealand Rugby’s objectives) by: identifying additional incentive pathways which will increase the retention rate of players in the game at the amateur level (resulting in more people playing the game); highlighting the benefits of being involved in the game in a voluntary role (resulting in more people participating in the game); and developing the role of local clubs in building strong communities (resulting in more people promoting the game).

To find out more, contact enquiries@arua.nz